• To Connect with Digital Customers, Brands Must Listen First

    14 days ago - By Apptentive

    As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid the global changes we're all facing, Apptentive published our annual Mobile App Engagement Benchmark Report last week. This is our fifth consecutive year conducting this research, and the data in this report is from 812 iOS and Android apps with 5,000+ active users.
    Based on report data, it's clear that brands who listen first have leveled up their in-app engagement processes and are increasing their efforts to personalize, segment, and understand their customer...
    Read more ...