• Amazon Prepared Meal Kit Service Possibly Launching Soon

    4 monthes ago - By Ubergizmo

    There are many services out there that will deliver a prepared meal kit to your place so that you just take out all of the prepared ingredients and get cooking. Blue Apron happens to be one of those services. They better brace for stiff competition because it appears that Amazon is looking to make an entry into this segment. It's the next logical step in Amazon's objective to corner the grocery market.
    Amazon's foray in the grocery business started off on a very small scale. Over the years, it has launched services like AmazonFresh and Pantry . It has even opened its first drive-through...
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  • Amazon's next big thing might rival Blue Apron

    Amazon's next big thing might rival Blue Apron

    4 monthes ago - By Tech Radar

    Following Amazon's massive purchase of Whole Foods for $13.7 billion , it looks like the next step in the retail giant's scheme involves pre-prepared meal kits. Amazon has filed for a trademark using the phrase "We do the prep. You be the chef," according to The Times . The trademark describes a service that provides "prepared food kits" that can be ready-made into a meal out of the box. The service sounds similar to meal kit delivery services like Blue Apron and HelloFresh, which regularly mail groceries to a customer's doorstep so that they can cook dishes without any extra trips to the...
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  • Amazon tanks Blue Apron's stock with one trademark filing

    Amazon tanks Blue Apron's stock with one trademark filing

    4 monthes ago - By VentureBeat

    Blue Apron shares fell as much as 12 percent Monday following an ominous sign that Amazon is preparing a move into its niche market for meal-kit deliveries.
    On July 6, about a week after Blue Apron priced its IPO, Amazon applied to register a trademark with the U.S. Patent and Trademark Office for the slogan “We do the prep. You be the chef.” The phrase could be a stand-in slogan for Blue Apron, which has registered “A better way to cook.”
    The application, reported by the Times this weekend, sent Blue Apron's stock tumbling 11.8 percent to $6.49 a share Monday. That marks a 35 percent...
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