• Apple's future shouldn't be at CES, but at global in-store events

    8 days ago - By VentureBeat

    Every year, journalists start CES with faint optimism and conclude with disappointment; as the song goes , they thought the future would be cooler. At some point right as the show is ending, someone will typically float Apple - which officially skips CES every year - as either the cause of the show's boredom or its future savior. Right on cue, analyst and former Apple marketing director Michael Gartenberg today published the latest version of this pitch , titled “It's Time For Apple to Go to CES.” I agree with much of what he says, but respectfully disagree with that conclusion.
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