• Beyond NPS: Impactful Mobile Survey Questions and Use Cases

    10 days ago - By Apptentive

    Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time.
    One of the most common surveys brands deploy is the NPS survey. We know NPS can be a powerful tool if used correctly, and recognize the value in having one metric to provide a holistic pulse on your customer experience. Unfortunately, the way it's used today by many companies can have flawed results.
    →Download the guide: 6 Actionable Steps to Improve NPS
    So, if NPS isn't...
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