• How to Improve Product Adoption: Proven Strategies for Product Managers

    6 days ago - By Apptentive

    Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs .
    So, what is product adoption? Product adoption refers to the way in which customers embrace and use a product. When product adoption is strong, that typically means the following:
    The product is the right market fit
    Effective onboarding helps make adoption seamless and fast
    The company has a feedback tool in...
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