• Facebook Launches ‘Dynamic Ads For Real Estate' To Challenge Zillow

    7 days ago - By Inquisitr

    Facebook has launched the “Dynamic Ads For Real Estate” advertising feature to challenge Zillow for supremacy in real estate marketing. The product is designed to work through the integration of a real estate brokerages' existing website listing data and the Facebook ad platform.
    Retargeting, or remarketing advertising , is a form of advertisement commonly featured on Amazon. The technology follows users of a website across the internet to other websites using tracking cookies to display products previously viewed. Facebook uses similar technology to gather user preferences to display user...
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