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Top European telcos come together to build a huge online ad network
1 month ago - By Tech Radar
Four of the biggest telecoms companies in Europe are forming a new alliance to create a vast network of targeted advertising. Vodafone Group is leading the venture, which also consists of Deutsche Telekom, Orange and Telefónica, and will allow customers to opt-in to sharing their phone numbers with other brands so that they can advertise to them. The move has been approved by the European Commission , which says it is satisfied the plan adheres to its General Data Protection Regulation , stating that it will, "allow brands and publishers to recognize users on their websites or applications...
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