• Apple wants iPhone XR buyers to say 'I have the best too', according to Phil Schiller

    28 days ago - By Phone Arena

    CEO Tim Cook and CDO Jony Ive are undoubtedly Apple's best-known executives, but Phil Schiller, the company's Senior Vice President of Worldwide Marketing, follows closely behind, prominently and regularly taking the stage at public presentations and product announcement events.
    Just like Cook and Ive, Schiller doesn't do interviews very often, discussing the hot new iPhone XR in pretty extensive detail during such a rare occurrence recently. Speaking to Chris Velazco with Engadget, the Apple SVP started off by confirming what we essentially already knew.
    Nope, ...
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  • Phil Schiller gives his take on iPhone XR naming and ‘720p' screen resolution controversy in new interview

    Phil Schiller gives his take on iPhone XR naming and ‘720p' screen resolution controversy in new interview

    28 days ago - By 9to5Mac

    Apple SVP Phil Schiller has conducted a lengthy interview with Engadget , ahead of the launch of the iPhone XR. The new iPhone went up for preorder on Friday and remains in good supply so far today, but analysts believe it will ultimately prove to be the bestselling model out of the XR, XS and XS Max.
    The interview tackles two areas of the iPhone XR debut that have been causing quite a stir in the wider Apple community; why exactly is it called ‘XR' and the quality of its less-than-1080p display...
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  • Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

    Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

    28 days ago - By Mac Rumors

    Engadget 's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below.
    What the "R" stands for in iPhone XR: I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special. How the iPhone X led to the iPhone XS , iPhone XS Max, and iPhone XR: We had this technology we were working on for many years to be the future of the iPhone. It was a huge ask of the engineering team to get it to market last...
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