• Apple takes 75% of smartphone profits despite 13% market share, says report

    1 month ago - By iMore

    "In Q2 2021, it captured 75% of the overall handset market operating profit and 40% of the revenue despite contributing a relatively moderate 13% to global handset shipments."
    What you need to know
    A new report says that Apple captured 75% of smartphone profits and 40% of the revenue in Q2 of 2021.
    That's despite only contributing 13% of global shipments.
    Counterpoint Research says the performance shows the power of Apple's brand.
    A new report claims that devices like the iPhone 12 and Apple's other best iPhones helped it capture 75% of smartphone profits and 40% of revenue in Q2 2021...
    Read more ...