• Twitter's offloading ad platform MoPub to AppLovin for $1.05 billion

    16 days ago - By iMore

    What you need to know
    Twitter has announced a deal to sell MoPub to AppLovin for more than $1 billion.
    Twitter bought MoPub in 2013 for $350 million.
    MoPub brought in $188 million in revenue last year.
    Twitter has agreed to sell its mobile ad platform MoPub to marketing software maker AppLovin for a cool $1.05 billion, the company announced.
    According to a TechCrunch report , MoPub raked in around $188 million in revenue last year with Twitter having previously set a goal of doubling that number by 2023. Now, it's handing the keys over to someone else.
    "This transaction increases our focus...
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