• Netflix Co-CEO Confirms Plans for Cheaper Ad-Supported Netflix Tier

    7 days ago - By Mac Rumors

    Netflix is planning to implement a more affordable ad-supported tier to draw in customers who do not want to pay the $9.99 starting price for an ad-free plan, Netflix co-CEO Ted Sarandos confirmed at the Cannes Lions advertising festival today .
    The plan is aimed at people who think that Netflix is too expensive and who don't mind ads, with no changes planned for the existing Netflix tiers. "We've left a big customer segment off the table, which is people who say: 'Hey, Netflix is too expensive for me and I don't mind advertising,'" Sarandos said. "We are adding an ad tier; we're not...
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  • Comcast and Google emerge as top contenders to serve ads on Netflix

    Comcast and Google emerge as top contenders to serve ads on Netflix

    7 days ago - By Ars Technica

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    Comcast's NBCUniversal subsidiary and Google are the "top contenders" to serve advertisements on Netflix when the streaming service rolls out its planned ad-supported tier, The Wall Street Journal reported on Wednesday. Netflix "is still in the early stages of developing the strategy and has explored a range of tie-ups in recent weeks," the WSJ wrote, citing people familiar with the matter.
    A deal with NBCUniversal would likely mean that "Comcast's video ad unit, FreeWheel , would supply technology to help serve up ads, while NBCUniversal's ad-sales team would help sell ads in the...
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