• Apple debated whether or not to bring ads to the App Store back in 2015

    10 days ago - By iMore

    Even Apple wondered if ads should exist on the App Store.
    What you need to know
    Apple had an internal debate if it should bring ads to the App Store.
    The internal emails were released as part of the Epic v. Apple trial.
    Apple struggled over the idea to bring ads to the App Store .
    As reported by 9to5Mac , internal emails released as part of the Epic v. Apple trial show that the company struggled with the idea of bringing advertisements to the App Store as far back as 2015.
    Apple's internal discussion about adding Search Ads to the App Store appear to have began around February 2015, when...
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